Skip to content

The Jonas Brothers: Too Easy A Target?

September 16, 2008
Perhaps it’s childish, or even a moot point, to take issue with the Jonas Brothers, those perniciously-pop junior crooners who seem to have captured the hearts of every tween in America. After all, I’ve lived through New Kids on the Block, the Backstreet Boys and ‘NSync — to say nothing of Glenn Danzig’s solo career. I should be used to lowest-common-denominator marketing schemes in the music world.
And yet at night I still toss and turn, mourning the collective soul of a generation whose perspective on rock music will inevitably be as warped as a dry-mounted Stryper poster in the back seat of an overheated Dodge Dart. Like Hannah Montana, the Jo-Bros are a Disney-backed, prefabricated juggernaut — aimed at budding consumers too young to be held accountable for their tastes. This is what disturbs me the most. When an older person says to me “It’s just kids music,” I invariably cringe. I’m brought back to my own preteen years when I was fortunate enough to have a generous group of older burnouts in the neighborhood who introduced me to Led Zeppelin, the Beatles and Pink Floyd at a young age. (Admittedly, I later grew to discover that Pink Floyd’s music makes me reach for the nearest bottle of Prozac.)   


How could a just God allow this?

No just and merciful god would allow this.


Today, when I see youngsters parading around in their Jonas Brothers tees, I think to myself: Where have all the generous older burnouts gone? Are they too stoned — or too apathetic — to show younger people the way? 
Or perhaps too much time has already passed. Today’s 20-somethings call Green Day “old school punk” and Nirvana “classic rock.” It could be argued that rock music, being the limited art form that it is, has already outlived its usefulness. After 50 years, any attempt to bring something new to the genre is certain to result in nostalgic homage or self-parody. The Jonas Brothers, being the latter, are a natural extension of this and therefore not really a threat to music at all.

Um, whatever helps me sleep at night.

2 Comments leave one →
  1. Carolina Maine permalink
    September 16, 2008 3:47 am

    Thankfully my children aren’t interested in the Jonas brothers.

  2. October 2, 2008 11:08 pm

    I am glad that Disney-marketing does not work here in Switzerland. Still, I have to admit that I kind of like the Jonas Brothers’ music, but not enough to buy their album.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: